Ativa vs X50 vs HR-V Depreciation in Malaysia
Published / last reviewed: 18 July 2026
Prepared by the Intercontinental Motors Market Insights Team. Vehicle-specific figures should be reviewed by the Intercontinental Motors valuation team before publication.
Quick answer
In this selected sample from Intercontinental Motors' in-house records, the 2023 Perodua Ativa AV recorded the lowest observed raw depreciation at 33.4%, retaining 66.6% of its reference Malaysian new-car price. Its observed in-house wholesale price was RM44,800 against a reference new price of RM67,300.
It was not the lowest-mileage vehicle in the comparison; that was the 2023 Honda HR-V S. Condition and history were not available, so the result remains descriptive rather than conclusive.
Why this comparison matters
Compact SUVs are among the most searched used vehicles because they combine a higher seating position with manageable dimensions. Strong popularity does not remove depreciation: new-model launches, promotions, mileage and specification can reset buyer expectations quickly.
The figures below use observed in-house wholesale prices rather than retail asking prices. Wholesale values usually allow for inspection uncertainty, preparation cost, warranty exposure, financing support, stock-holding time and dealer margin. They should not be presented as guaranteed retail market values.
Depreciation comparison
Depreciation comparison
Vehicle Mileage (approx. per year) In-house wholesale price Reference new price Value retained Actual depreciation Simple loss per year
2023 Perodua Ativa AV 56,945 km (18,982/yr) RM44,800 RM67,300 66.6% RM22,500 (33.4%) RM7,500
2023 Honda HR-V S 30,126 km (10,042/yr) RM66,200 RM114,800 57.7% RM48,600 (42.3%) RM16,200
2023 Proton X50 Executive 44,260 km (14,753/yr) RM48,500 RM84,800 57.2% RM36,300 (42.8%) RM12,100
What the sample shows
From lowest to highest raw depreciation, the selected observations rank as: Perodua Ativa AV (33.4% loss), Honda HR-V S (42.3% loss), Proton X50 Executive (42.8% loss).
The gap between the lowest and highest raw depreciation was 9.4 percentage points. The lowest simple annual ringgit loss was Perodua Ativa AV at RM7,500 per model year. Percentage loss, actual ringgit loss and annualised loss measure different things, so they should be read together.
How mileage changes the interpretation
The selected vehicles range from 30,126 km to 56,945 km. The lowest-mileage observation was the 2023 Honda HR-V S, while the highest-mileage observation was the 2023 Perodua Ativa AV.
Mileage is displayed and converted into an approximate kilometres-per-model-year figure, but no arbitrary RM-per-kilometre adjustment is applied. A proper mileage-adjusted valuation would also need exact registration dates, condition grades, service history, accident and flood history, ownership type, location and multiple comparable transactions.